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About H.S. Perlin Co.
Overview Overview
Letter from President, Joel D. Perlin Letter from President, Joel D. Perlin
Mission Statement Mission Statement
Credentials and Memberships Credentials and Memberships
Company Biography Company Biography
About Joel D. Perlin About Joel D. Perlin
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Current owner and President of H.S. Perlin Co., Inc., Joel D. Perlin is widely respected as an expert in the gold and rare coin trading markets and has provided his clients with informed and timely financial advice since he started in the family business at its inception.

After his graduation from San Diego State in 1969, he began to pursue a career in the gold and rare coin industry.  He has since become a renowned professional numismatist and a recognized expert in international gold trade and advisory.

Mr. Perlin combines his coin expertise with a keen insight into global economic factors affecting the precious metals trade, resulting in highly successful and lucrative gold investment market trading for his clients.  For more than 50 years, he has been instrumental in developing personalized investment portfolios and collections using world traded gold coins, bullion gold, U.S. gold coins, and rare coins for high net worth investors, corporate pension plans and private investors.

Along with advising his account holders, Mr. Perlin has consulted with managers of pensions and profit sharing plans, estate planners, attorneys, CPAs and tax advisors about the benefits of The 15% Rule!.  For decades, Joel has created holdings based on this rule, which advocates for 15% of one's net worth to be held in tangible gold coins for growth and wealth preservation.


For more than half a century, H.S. Perlin Co., Inc. has provided tangible gold holdings for our clients.  We are a firm focused on gaining your trust and satisfaction by personalizing investment plans to best meet your current and future financial circumstances.  Our principal mission is to create wealth protection strategies through the placement of a small percentage of your wealth in gold. 

1110 Silverado, La Jolla, CA 92037
Phone: 858.459.7803 / Fax: 858.459.7804