The Perlin Company was founded in 1961 by Herbert S. Perlin and his son, Joel D. Perlin in Pomona, CA. In 1969 Herbert moved the business south to La Jolla, CA and again shortly after to its current location.
Mr. Perlin ran his business on a cornerstone of customer service and early on began recommending specific gold coin purchases for the purpose of increasing value over time. He consistently recommended U.S. twenty dollar gold coins minted between 1850 and 1928 to his customers for the purpose of not only collecting, but for use in investing. Within the decade, hundreds of clients had realized Mr. Perlin's vision of acquiring U.S. gold coins as investments for future appreciation. With this beginning, tangible asset investment became the central focus of H.S. Perlin Co., Inc.
Current owner and President of H.S. Perlin Co., Inc., Joel D. Perlin is widely respected as an expert in the gold and rare coin trading markets. He has continued his father's legacy by providing his clients with informed and timely financial advice, thereby growing the business into one of the most trusted and well respected in the industry.